Serious Advice for Serious Business Decisions
AJS Capital helps business owners and buyers navigae complex transactions with structure, discipline, and real-world expereince. Whether you’re preparing to sell or looking to acquire, we bring clarity to decisions that actually matter.
This is Not a Listing Business. It’s an advisory business.
Most business deals don’t fail because of price. They fail because of poor preparation, weak structure, unrealistic expectations, or bad execution.
Our role is not to “list and hope” or to “show deals.”
Our role is to reduce risk, improve structure, and increase the odds of a successful close.
That requires:
Process
Discipline
And sometimes uncomfortable honesty
For Business Owners Looking to Sell
Selling a business is a multi-year decision compressed into a single transaction. Preparation, positioning, and structure matter more than timing or luck.
We help owners:
Understand what their business is really worth
Prepare it to be sellable and financeable
Position it properly to buyers
Negotiate and structure deals that actually close
For Buyers Looking to Acquire
Buying a business is not about finding a “good deal.” It’s about buying the right business, the right way, with the right structure.
We help buyers:
Avoid expensive mistakes
Evaluate real opportunities
Understand risk and numbers
Structure and finance acquisitions properly
A Process-Driven Approach on Both Sides of the Table
Whether we’re working with a buyer or a seller, the philosophy is the same:
No shortcuts
No guesswork
No “winging it”
Every transaction is approached with:
Clear stages
Defined deliverables
Proper documentation
And disciplined execution
This is why our Buy and Sell processes are structured, staged, and deliberate.
Why Clients Work with AJS Capital
20+ years in business sales, commercial finance, and deal structuring
40+ businesses sold and advised on in Alberta
We’ve sold our own businesses — we’ve sat on both sides of the table
We understand buyers, sellers, and lenders
We focus on execution, not hype
This is not theory. This is transaction experience.
Start with the Right Conversation
You don’t need to commit to anything today.
Start by choosing the path that fits your situation and get oriented properly.