AJS Capital helps business owners prepare, position, and sell their business properly - not just “list and hope”.
Sell Your Business With Confidence. Exit with Clarity
Selling Your Business is Not Like Selling Real Estate
Most owners underestimate how complex selling a business actually is.
This is not about putting up a listing and waiting for offers.
Buyers don’t buy businesses based on emotion.
Banks don’t finance businesses based on potential.
And deals don’t close unless structure, risk, and numbers line up.
The truth is: most failed deals don’t die on price. They die on preparation, presentation and credibility.
If you’re thinking about selling in the next 1 - 3 years, the work starts long before you talk to a buyer.
Why Most Business Owners Leave Money on the Table
Waiting too long to prepare
Not understanding what their business is actually worth
Running everything through themselves
Messy financials
No documented systems
Talking to buyers too early
Negotiating emotionally
Assuming the buyer will “figure out the financing”
These mistakes don’t just reduce value. They kill deals.
Buyers Don’t Buy Businesses. They Buy Risk Profiles.
They look at:
Cash flow quality
Customer concentration
Management depth
Systems and documentation
Scalability
Transferability
Financing viability
Your job isn’t to convince them it’s a great business.
Your job is to remove friction, reduce risk, and make the deal easy to say yes to.
That’s a process.
The better questions are:
Is my business sellable?
Is it financeable?
Is it transferable?
Is the income defensible?
Valuation is not a formula.
It’s a function of risk, structure, and deal terms.
Two businesses with the same profit can sell for very different prices.
“How Much Is My Business Worth"?” Is the Wrong First Question
A structured acquisition process designed to reduce risk and avoid expensive mistakes
Our 6-Step Buyer Process
Discovery & Goals
Understand your timeline, objectives, and constraints.
Our Structured Exit Process
Valuation & Positioning
Real-world pricing, not fantasy numbers.
Preparation Phase
We fix what will kill your deal before buyers ever see it.
Marketing & Buyer Targeting
Quiet, controlled, confidential.
Qualification & Negotiation
Not every buyer deserves access to your business.
Deal Structuring & Closing
We don’t just negotiate price. We engineer closable deals.
Ways to Work with AJS Capital (For Sellers)
Different onwers need different levels of support. Choose the path that fits your timeline, complexity, and goals.
🟢 ExitReady™ — Seller Preparation Toolkit
Best for: Owners who want to understand, prepare, and position their business before talking to buyers.
What it is:
A practical, step-by-step toolkit to help you prepare your business for sale, understand its value, and avoid mistakes that kill deals or destroy leverage.
Includes:
How selling a business actually works
How to prepare your business for sale
Asset vs share sale explained
Valuation worksheet
MPSP (Management Presentation Summary Package) template
CIM (Confidential Information Memorandum) template
Teaser template
Due diligence checklist
LOI template
Investment: $499 Advisory & Valuation - for owners who want clarity first.
🔴 ExitPro™ — Full Brokerage Representation
Best for: Owners who want the entire sale process handled professionally, end-to-end.
What it is:
Complete brokerage representation. We prepare, position, market, negotiate, structure, and close the transaction on your behalf.
Includes:
Strategy & preparation phase
Valuation & positioning
Marketing to qualified buyers
Buyer screening & negotiation
Deal structuring
Financing coordination
Closing support with lawyers & accountants
Fee Structure:
Initial Fee + Success Fee (based on transaction)
Not sure which path fits your situation? Start with a confidential conversation and we’ll guide you to the right option.
🟡 ExitPartner™ — Guided Sale Preparation
Best for: Owners who want professional help preparing and positioning their business before going to market.
What it is:
Everything in ExitReady™, plus hands-on professional work to prepare real materials and establish a defensible valuation and positioning story.
Includes:
Completion of a valuation report
MPSP analysis & positioning report
Professionally prepared CIM
Teaser document
Due diligence checklist
LOI template
Guidance through negotiation and closing
Investment: From $1,499
Why Work with AJS Capital
20+ years in business sales, commercial finance and deal structuring
Sold and advised on 40+ businesses in Alberta
Specialize in small to mid-sized Canadian businesses. We understand the unique challenges of owner-operated businesses.
Owned and sold our own businesses - been on both sides of the table
Your privacy is our currency. We utilize strict Non-Disclosure Agreements (NDA) before releasing any sensitivity data
Understand buyers, due diligence, banks and negotiations
Don’t simply “list and pray”
This is not theory. This is execution.
Who This Is For
Good fit if:
Business does $750,000+ in revenue
Not a one-person job
Owner is serious about exit in 1 - 3 years
Owner cares about doing it properly
Not a fit if:
You want a quick fire-sale
You want a free opinion
You aren’t ready to be honest about your numbers
You just want someone to “list it”
Start With a Confidential Conversation
You don’t need to decide anything today.
Start with a private, no-pressure conversation to:
Understand what your business is really worth
See if it’s sellable and financeable
Map out the smartest path forward