We Don’t Guess. We Test.
Before we take your business to market, we need to answer one question: Is your price defensible? We perform a Market Value Assessment to ensure your expectations align with what buyers—and lenders—will actually pay.
If a Bank Won’t Finance it, We Won’t List It.
Most deals fail because the asking price isn't supported by the cash flow. Buyers typically use leverage (loans) to buy companies. If the business cannot service the debt based on its earnings, the deal dies.
Our Approach: We value your business through the lens of a commercial lender. We test the Debt Service Coverage Ratio (DSCR) upfront. If the math doesn't work for a bank, it won't work for a buyer.
Uncovering Your True Earnings
Your tax returns are designed to show the lowest possible profit. A buyer wants to see the highest possible profit.
We perform a Financial Recasting to normalize your earnings. We "add back" personal expenses, one-time fees, and owner benefits to show the true cash flow generation of the business. This is the number that drives your multiple.
How We Apply the Valuation
Valuation is not a one-size-fits-all number. It depends on your goal.
Full Sell-Side Advisory
If you are ready to sell, Valuation is Step 1 of our process.
We determine the Market Value Range.
If our value matches your expectations, we proceed to market. If it doesn't, we give you an honest assessment of why, and we don't waste your time listing a business that won't sell.
Exit Planning & Value Acceleration
If you are 1-3 years from exit, Valuation is your Baseline.
We identify what the business is worth today.
We identify the "Gap" between your current value and your "Freedom Number."
We build a roadmap to close that gap by increasing your multiple.
We Tell You What You Need to Hear, Not What You Want to Hear.
Many brokers will promise you an inflated price just to get you to sign a contract. That leads to months of frustration and a "stale" listing.
At AJS Capital, we provide a realistic, data-driven opinion of value. If we don't believe we can achieve your price target, we will tell you upfront.
Is Your Number Realistic?
Let's look at the numbers and see if you are ready for market.