Blog Post Title Two

Written By Jey Arul

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Jey Arul

I help residential mortgage brokers confidently transition into commercial financing — turning uncertainty into opportunity in one of the most lucrative segments of the finance industry.

With over 20 years of direct experience in commercial real estate, business financing, and M&A advisory, I’ve structured, negotiated, and closed dozens of commercial deals across Alberta. Today, I draw on that experience to coach and mentor mortgage professionals through the entire commercial deal lifecycle — from lead generation and client discovery to lender negotiation and professional loan proposal writing.

I combine real-world experience with a strategic lens, helping brokers not only learn the mechanics of commercial finance — but also how to build sustainable deal flow, attract quality clients, and present themselves credibly to lenders and investors.

If you're a mortgage broker looking to grow beyond residential lending — or a financial professional exploring commercial finance as your next chapter — let’s connect.

https://www.ajscoaching.com
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